Our consultants help businesses master social media, digital marketing, and social advertising. 
 
 
 
 
 
Our consultants help businesses master social media, digital marketing, and social advertising. 
 
 
 
 
 

About The Founder  

Shay Boyd 
During a 25-year marketing career, our Founder has led brand marketing and agency teams to create great client work. The creative has had a lasting effect on building brands and launching businesses. As a corporate marketer, he led international marketing and advertising teams to achieve industry awards, recognition and respect. 
Shay established his own award winning full-service marketing company, The Clay Group, in 2001. Clay's success led to working as a board level advisor and consultant for leading global brands and start-up businesses. A passion for creating "marketing that works" has continued into the digital era. The first Far`–Red pilot scheme working with SMEs was launched in 2015. The success and insight gained from the pilot scheme offer led to the launch of the far-red franchise in 2017. 
Far-Red have a simple mission, our team exists to help identify how businesses use social media to improve their relationship with customers 
Our ambition is to become the most informed, creative and honest team of social media consultants in the business. 
"Working to find tomorrow’s customer today”